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BBA 252 -- Principles of Marketing
Marketing Assignment
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BBA 252 -- Principles of Marketing
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Marketing Assignment
How to Find Market Data
How to Find Market Data
Before beginning your research on this assignment, m
ake sure you have a clear idea of the following....
Who is the customer for your product or service? Everybody?
What is their age range? Gen Z? Millennials? Baby Boomers?
Are you focused on a particular gender or family type?
What geographic area are you focused on? Detroit? Wayne County? State of Michigan?
What is the income level of the people who will buy this product?
Will you confront a lot or little competition in your potential market?
How much demand is there for your product or service? Are you selling disinfectant during a virus epidemic?
Research Examples
Finding Income Levels for a Town in Michigan
A step by step demonstration of how to use the DemographicsNow database to find market information
How to find businesses that already exist, their annual sales and where they are located.
A step by step demonstration of how to use the DemographicsNow database to find market information.
How to find Information about Age and Gender
A step by step demonstration of how to use the DemographicsNow database to find Age and Gender market information
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